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CORE WEB VITALS

Core Web Vitals Optimization Services

Pass Google’s performance thresholds, stop losing rankings to page experience penalties, and give visitors a site that responds the way they expect.

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A CONFIRMED RANKING FACTOR

This Isn't A Best Practice Anymore. It's Part Of The Algorithm.

Since Google’s Page Experience update, Core Web Vitals moved from “nice to have” technical hygiene to a direct, confirmed input into search rankings. Sites that fail these thresholds aren’t just providing a worse user experience — they’re being algorithmically deprioritized against competitors who pass. The frustrating part for most business owners is that a site can look completely fine, load in a reasonable amount of time by casual observation, and still fail Core Web Vitals thresholds because of specific, technical issues invisible without the right diagnostic tools.

A Site That "Looks Fast Enough" To You Might Be Failing Google's Exact Metrics

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THE 3 METRICS

The 3 Metrics Explained

  • Largest Contentful Paint (LCP) — How long until your main content is visible. Target: under 2.5 seconds.
  • Interaction to Next Paint (INP) — How quickly the page responds to clicks and taps. Target: under 200 milliseconds.
  • Cumulative Layout Shift (CLS) — How much the page jumps around while loading. Target: under 0.1.

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HOW WE WORK

Our Process

01

Audit

Full CWV diagnostic using real-user and lab data.

02

Diagnose

Identifying exactly which elements are failing.

03

Fix

Targeted fixes for LCP, INP, CLS specifically.

04

Verify

Confirmed through lab tools and real-user monitoring.

05

Monitor

Ongoing tracking since scores can degrade.

PRECISION MATTERS

Google Doesn't Just Measure Speed — It Measures Whether Your Site Respects The Visitor

It’s worth separating two related but different things: general page speed, and Core Web Vitals specifically. A site can load reasonably fast overall while still failing CLS because a late-loading ad or image shifts the layout after the user starts reading. It can fail INP because a heavy script blocks the browser from responding to a click for a fraction of a second longer than acceptable. These are precise, specific failures — not vague “make it faster” problems. That precision is exactly why Core Web Vitals optimization is its own discipline, distinct from general speed work: it requires diagnosing which of three very different technical issues is actually causing the failing score.

COMMON FIXES

Common Fixes We Apply

  • Image dimension attributes to prevent layout shift
  • Font loading strategy to prevent text reflow
  • JavaScript execution deferral to improve interactivity
  • Server response time reduction for faster initial paint
  • Ad and third-party script layout reservation

Every Layout Shift Is A Small Moment Of Frustration That Adds Up

That adds up to them leaving without converting.

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MOBILE FOCUS

Mobile Core Web Vitals Focus

Google evaluates Core Web Vitals primarily on mobile data — we prioritize mobile performance accordingly, since that’s the score actually affecting your rankings.

PRICING

Pricing Preview

CWV Audit + Fix

PKR 20,000 one-time
  • Full diagnostic for all 3 metrics
  • Targeted implementation
  • Verified re-test
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Ongoing CWV Monitoring

PKR 12,000 /mo
  • Continuous tracking
  • Proactive fixes
  • Monthly report
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CASE STUDY

Real CWV Score Improvements

[Before/after Core Web Vitals scorecard]

CLIENT LOVE

What Clients Say

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GOT QUESTIONS

Frequently Asked Questions

Google defines specific thresholds: LCP under 2.5s, INP under 200ms, and CLS under 0.1. Passing all three across most of your pages is considered “good” by Google Search Console standards.
Google Search Console’s Core Web Vitals report shows this directly, or we can run a free diagnostic report for you.
Core Web Vitals is one of many ranking factors — improvements typically support ranking over time alongside your broader SEO efforts, rather than causing an immediate jump on their own.
Yes — adding new images, scripts, or content without care can reintroduce issues, which is why ongoing monitoring is worth considering for actively updated sites.
Yes, our process applies across WordPress, Shopify, and custom-built sites, with platform-specific techniques for each.
Most fixes show measurable improvement in Google’s lab data immediately after implementation; real-user (field) data in Search Console can take up to 28 days to fully reflect the change.

It's About Not Losing Rankings To A Competitor Whose Site Simply Responds Faster

Passing Core Web Vitals isn’t about chasing a score for its own sake.

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